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Area 1
Local Search Visibility
We search "podiatrist near [your city]" and check whether your practice appears — and where relative to your competitors. Most practices are invisible to patients within a mile of their office.
"Your practice does not appear in the first page of local results for your area. Patients searching for a podiatrist nearby are most likely finding other providers."
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Area 2
First Impression & Design
We open your site and evaluate whether it looks modern, loads quickly, and immediately communicates that this is a credible, professional practice. A patient decides in seconds.
"Your website loads, but the design and layout may not immediately convey the level of care your practice provides to new patients visiting for the first time."
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Area 3
Patient Contact & Conversion
We check whether the phone number is visible, whether click-to-call works on mobile, and whether there's a clear next step for a patient who's ready to book. This alone costs practices dozens of calls per month.
"It's not immediately clear how a patient should contact your office. The phone number is not visible without scrolling, and there is no click-to-call on mobile."
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Area 4
Content & Conditions
We look at whether your site addresses specific conditions — heel pain, bunions, ingrown nails, diabetic foot care — or uses generic language that could apply to any medical practice.
"The content appears general and does not address specific conditions by name, which limits both search visibility and the ability to build patient confidence before they call."
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Area 5
Trust Signals
We check for patient reviews, provider bios, credentials, and photos. These are what patients look for before choosing a provider — and most podiatry sites are missing most of them.
"There are limited trust elements visible on the site. Provider credentials and patient reviews — which patients actively look for before choosing a podiatrist — are not prominently displayed."
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No Website?
We Review That Too
No website is still a result. We'll confirm what patients find when they search your practice name or specialty in your city — and what that means for new patient flow right now.
"Your practice does not have a dedicated website. Patients searching online for a podiatrist in your area are finding other providers. This is recoverable within weeks."